yeah ladies and gentlemen please welcomekazuo hirai welcome thank you all for coming i'm really excited to be here at ifa andto share with you the latest news from sony now first of all let's be honest alot of you have had questions about our viability and relevance in a rapidlychanging marketplace and a lot was said a lot of predictions are made perhaps bythe folks in this very room however today the narrative is changingnow that's more like it now despite those moments when sony'sfuture seemed a little uncertain at
least the folks on the outside webelieve sony's innovation with flourish and more importantly our unwaveringcommitment to kando our ability to connect with you in meaningful wayscontinues to guide us to a better stronger sony both profitable andposition for growth results with fiscal year 2015 that ended this march havesubstantiated or return to profitability this strengthened outlooks gives us theconfidence to continue our quest to further innovate our growth in europe inparticular has been impressive and i'd like to acknowledge she go to connect onthe president of sony europe who has been instrumental in continuing to leadour european efforts towards even
greater success since his appointment inapril of this year so click on please stand up be recognized so it's always a thrill to be here ifawhere we can present the full breadth and the depth of our offering all righthere under one roof as you can see sony has an exceptional offering for each ofyou reflecting a focus on a streamlinepremium collection of products that enables your creativity to flourish andyour enjoyment of everyday life to be further enriched sony is bestappreciated when we and when we are personally integrated into your lives
the closer that we are to you thegreater our ability to create kondal and we want to create products you want tocarry on your life journey now this doesn't happen in some abstract space inthe cloud within the network services it happens when we create objects of desirethat are held in your hands experience in your home and connected to thecontent that you all want to access a typical telecommunication enterpriseoften used to refer to the last one mile as a sweet spot in where customerdelivery happens now i actually happen to have my own take on that for sony'sproduct we want our products to be at the last one inch the last one inch at theclosest point to all of you and our
relevance to all of you lies and continuing to offer emotionalvalue through a wide range of products that are intimately involved enhancingwhat you see here experience and of course enjoy now when sony's performancewas sluggish over the last few years many of you may have been skepticalwhether there was actually a future in consumer electronics now i actually lookat it a little bit differently it's been my firm belief that we willcontinue to identify opportunities for innovation within consumer electronics so let me introduce you to arecent example our best-in-class audio
products from the very beginning thefounders of sony envision an advancement of sound technologies and products forexample japan's first tape recorder type g japan's first transistor radio the tr55 and of course everybody's favorite the walkman now it's hard to believetoday that sony was once a small entrepreneurial startup with just twovisionaries pursuing their dreams but today 70 years later we are stillcommitted to delivering the emotion and the impact of musical expressionregardless of time or place and with the same energy and excitement as we didback then now with music and all aspects of our daily lives
fans and connoisseurs alike areembracing the trend for highest on quality especially those of you design amore personal style of listening and craving the ultimate in musicalimmersion so you may be a young tech entrepreneur a rising star dj or asuccessful musical artist seeking to really escape into the music you love orthe music that you're actually creating so to meet growing demand for anultra-sophisticated listening experience today we're pleased to introduce thesignature series walkman as a best-in-class portable player the ultrapremium headphones in the form factor we know you passionate music fans preferand the gold standard our signature
series headphone amplifier that makes arange nuanced and sonic texture of your music really come to life and to deliverthe ultimate personal listening we have optimized each of these components to deliver uncompromising high fidelitysound sony sound quality enables you to experience the exim exquisite subtletiesin the music that you love from the gentle whisper of a voice to the finalnote of your castro crescendo as it vibrates in the air and depending onyour music listening style you can choose either one of these three tobring your music experience to the next level or actually working together thesethree products provide listening
experiences that do more than justsatisfy the year our signature series has the power to actually transport youfrom where you are at home or office to a completely different world lost in asymphony captivated by a favorite artist or even perhaps intimately connected toyour own musical creation now while we're talking about sony sound quality let me introduce one more essential itemfor those of you on the goal probably most of you in this room our latest noise-canceling headphonesthese headphones are perfectly suited to your busy on-the-go lifestyle becausethey provide industry-leading
noise-cancelling capabilities thatcancel out external noise voices and perhaps even snoring they are second tonone and you'll hear that quality when you compare sony noise cancellingheadphones that any other any other headphones on the market so whateveryour listening style that you choose we want to move you from simply listeningto music to truly feeling its artistic and emotional intention now as they sayhearing is believing so please make sure to experience our signature serieslineup and once again the industry-leading noise-cancelingheadphones right here at our booth now playstation 4 continues to push theboundaries while reaching new heights
and innovation and entertainment the playstation platform includinghardware software and network services has been widely acclaimed by customersindustry and of course the press and as of may this year playstation 4 has cumulatively soldthrough more than 40 million units worldwide continuing its historicposition as the fastest selling console and playstation history with innovationcontinue to peek in and around the playstation ecosystem we continue toinvest in growth and deserves one example i'm sure you're all eagerlyawaiting as much as we r is the
highly-anticipated playstation vr p svris a virtual reality system that takes ps4 to an unprecedented level ofimmersion and will be available next month as pre-orders already lining upwe're doing our best to me global demand virtual reality launchesinto a new realm that promises limitless possibilities starting with games butexpanding soon across the entire sony group vr will enable us to leverage ourtechnological strengths and areas such as digital imaging content creation andproduction so sony is well positioned to set the trends and how when and whereyou will access content today and also in the future we also have our finger onthe pulse of the types of content that
will interest you most we are exploring how we develop er as anentirely new creative and business opportunity across sony now our passionfor technology content and services are all enabling new ways to deliver kandoour focus on continued turnaround for electronics business and i am confidentit is also time to accelerate efforts in new business ventures so as we gather here in berlin for theworld's largest consumer electronics show i'd like to elaborate our effortson our efforts to advanced and evolved consumer electronics our new businessinitiatives focused on sustainable
growth while creating innovativeproducts that will enhance sony's brand relevance to all of you now our seedacceleration program was conceived as an internal startup incubator through thisprogram we are fast-tracking promising business ideas proposed by our ownemployees into full-fledged businesses especially especially in areas outsideour existing business domains so let me show you one such promising product thesecond model of the e paper-based wristwatch from fashion entertainmentproject take a look at the video this is the latest concept feature arefeatured on our crowdfunding site in japan are small ambitious team urgesfashion and technology allowing you to
choose creative designs by talentedartists and download them to transform both the watch face and the strap as amatter of fact i'm actually wearing one right now and you can see that we cantoggle through and change the designs on both the watch face and the watch strappretty amazing pretty cool now this unconventional watch offers youthe potential to express your creativity your clean yourself and i'm personallyexcited about promising developments in also the like space us syria lifespaceux is a concept that delivers innovative transformation of your living space byreimagining traditional audio and visual product applications and we desire tocreate seamless integration between your
home environment and the technologiesyou use to reshape your personal media landscape light space ux enriches yourpersonal space and transforms how you live by expanding where when and how youenjoy the content you care about most and today i'm happy to announce that weare rolling out our portable ultrashort projector and the glass sound speaker inthe uk today now remember the background music thatwas playing when you all came in earlier that was actually for glass soundspeakers playing music and i have one right here last sound speaker look atthe sublime product now you can see it operates eitherspring stand for the standing or you can
actually connect it to an ac i actuallyhave this at home and i can tell you the music experience coming out of thisparticular part is nothing like you've ever experienced before and sodefinitely i encourage you to hear it for yourself in the sony booth and bythe way it's also a great-looking lighting fixture as well so pleaseplease have a listen to it at our booth when you have a minute now also you mayhave heard in the media about the robot that we're developing and i actuallyhave an update on this the update is the fact that we don't have it displayed onthe show floor today not just yet however i'm happy to report that we wereworking hard to create a robot for your
home that is not only capable ofassisting you with everyday needs but is really capable of forming an emotionalconnection with all of you how is this possible we will combine orrejected existing strengths and areas such as video and audio technologiessensors and mechatronics with artificial intelligence robotics and communicationsso pleased you definitely will want to stay tuned now we've talked about manyareas in which sony continues to innovate so is to really stimulategrowth and position our products in the closest space to you as i said last oneinch and with that in mind we don't want to leave out our latest offerings in thepersonal communication space so to talk
more about that let me invite vicki dokey for me executive vice president in charge ofglobal sales and marketing at sony mobile to the states to talk to youabout how and where sonia's technologies can enhance your daily mobileexperiences thank you guys on and welcome again tothe sony booth my name is jeremy i'm the global head ofsales and marketing for the sony more while and i'm extremely excited to behere today at sony more while will continue to create an increasinglypersonalized products and intelligent products and services that empowers yourcommunications and how you interact and
connect to each other we are alsocommitted to delivering evolving our products and during the condoexperiences at the last one inch with the ever-evolving xperia products it isour goal to enrich your life by changing the way you communicate interact and therelates to your world at home or on the girl in order to do that we want totranscend the basic communication through intelligently understanding yourpreferences your activities and your behavior the smart products should makethe communications hassle-free and allow you to enjoy and experience more of yourlife at the last world of mobile world congress we announced experience herewhich i'm pleased to announce today that
will be rolling out globally startingthis november and in fact i'm wearing it here excuse me that i cannot reallydemonstrate this because everything is happening inside of my ear but pleasecheck it out at our booth later now the experience here works as anin-ear personal assistant letting you communicate hands-free eyes-free whilethey're busy multitasking or while you're on the girl it provides useful information andassistance in your ear with very natural authentic voice and
gesture interface utilizing the sonyagent technology for example you can listen to your sms messages in your earand reply it by just knowing your head since we first showcased are smartproducts at mobile world congress we have received significant feedback ininterest so let me update you on the progress is that we have made with someof our exciting concept products that is concurrently under development first up is an experienced projectorwhich creates a new way of communications and interactions bydisplaying an interactive touch screen onto a flat surface such as on the waror on the table the xperia projector
create and social and very convenientway for you to communicate or to enjoy the shared experiences with your friendfriends and family for example the xperia projector will be powered byandroid so it will be further enhanced by the very versatile androidapplications including an easy access to android game now so that your favoritegame android game will be your family table top competition going forward aspart of a continuous development we are also collaborating with the partners tofurther expand what is possible for example with our partner yahoo japan thelargest portal site in japan we will create and the new share the experienceat home such as using the xperia
projectors life screen so that you andyour family can enjoy the online shopping together the experian willenhance your everyday life making it simple and convenient that useful informations get communicationassistant or even to control the home appliances that is part using the sonyagent technology the xperia agent uses a face recognition and will intelligentlyand humanistic lee respond to your voice commands using a lifelike expressionsand emotions with an expiration we are also collaborating with the partners tomake your life easier one example of this type of thecollaboration is with nestlã© a japan
when xperia junt is used together withnestle is this copper coffee machine you can simply instruct the expiry agent tomake you a couple of coffee or it will alert you when your favorite coffeerefills on running roll and it will even ask you to purchase their it revealsonline additionally the exploration can furtherenrich your communications and connections to those close to you we all know that drinking coffee will bemuch more enjoyable war while you're catching up with your family or friendsx-ray agent can notify you if for example family who may be living fartheraway having coffee so just asked the
expiration to send messages thatconversation with them together it's a great play for those times when you wantto get in touch with them now those are just examples of the types ofcommunications and interactions that we want to be we will be evolving and welook forward to bringing the experience mark products with intelligent featuresto the market in the future in the meantime seeing is believing soplease make sure to check them out on the booth now switching gears a little bit atmobile world congress we set a new course for our smartphone with thexperia x series the x series focuses on
evolving the essential features andadding the intelligence to create more intuitive products we want to assist youwhen and where it matters most and we want to make your life everyday lifemore convenient more effortless and more spontaneous and today i'm very excitedto introduce to you the pinnacle of xperia x series of flagship xperia x see looks like that the experience series features one ofthe most advanced cameras in a smart . industry leveraging the technology andexpertise that sony develop in the sonys digital imaging divisions with ourmarket-leading chilluns beyond for
mobile image processing and it's more rsfor mobile image sensor the sonys leadership in digital imaging continueto advance what's possible in image captureincluding sharp image quality in any situation now in addition to thosesony's acclaimed it's more rs for mobile image sensor we have added two moresensors and make it all together three sensors what we call me brand new tripleimage sensing technology so why how these three senses well the research shows that the pain .3 biggest pain points when you should the pictures with the smartphones areblurry pictures and extremely low light
conditions and true color accuracy sowith the treat triple image sensing technology now you can capture everymoment as you see it without la day all night and with true-to-life colors solet me hear about a little more how it works first up is an original image sensorthat provides and powerful blend of high-quality image and focus speed weadded a feature called predictive hybrid autofocus this summer too intelligentlee track and predict the subject emotion for blur-free results the secondsensor we've added is laser autofocus which senses the distance to yoursubject for incredibly fast and accurate
auto focus resulting in a blur free pictures evenin very challenging dark light conditions the third in the sensor iswhat we call our gbc ir sensor that senses the color and automaticallyadjust the white balance to ensure you always capture superb true-to-lifecolors now we've also added the the enhance the features on the videosidewall the xperia x c is the world first smartform with 5-axis imagestabilization that is cultivated in sony handycam coders to compensate for camerashake in any direction so now you can capture and very smooth and stablevideos even while you're a walking or
even in the extreme close-up situationwhich is a challenging situation to shoot the very stable videos and ofcourse our front camera features sony's renowned 13 megapixel sensor with superi sensitivity couple together with the wide angle lens that delivers andperfectly crisp and sharp selfies a camera technologies and digital imagingexpertise continue to deliver and excellence in the smartphone photographyand not only that we also added 22 making the smart form that get smarterand even more personal over time the increasing the personal intelligenceproduct intelligence i mean is making the possible for the expert smartphoneto learn your habits and anticipate your
knees we have been evolving those intelligentfeatures to assist in making your daily life more convenient more effortless and most . aeneus satisfying with canovaadaptive charging couple together with a new battery care the experience mostphones are just an optimized the battery charging based on your personal usageand battery conditions for up to two times more battery life span thatautomatically means that you can use the butter will perform very well whileyou're contrast contract last and it's free tips analyze your smartphone'sinteractions and habits to provide
personalized tips and recommendationsthat get smarter with every use not only those devices past the technology punchbut also they are beautifully designed with the exterior we aim to create inharmony between design technology and you with the experience v we havedesigned it within the loop surface for very comfortable fit in your hand we also focus on the unified design interms of creating harmony or form color and user interface and our new colorexpression we call it forest blue is inspired by the beauty of the naturesuch as unlimited sky or internal oceans and of course naturally xperia z iswater-resistant so you don't have to
worry about sudden spills accidentalspills or unexpected rain showers and for those of you who enjoy the compact a smartphone weare pleased to announce the introduced today and experience xcom packed our premium compact modelfeatures 4.6 in screen that fits comfortably in your hand as well as inyour pocket the expert compact xperia x compact shares many great features ofthe xperia z such as our triple imaging you may sensing technology and it alsoadapts our signature blue color expression we call it miss blue and weare cited to say today that this
experience xcom but will be available in the marketstarting next week and also our flagship xperia z will be available starting fromoctober in the meantime please make sure to check them out in no truth now i hopethat we have shown you here today that we see in the great potential indelivering the new ways of communications to enrich your life andmake it even more convenient our experience most products will continueto evolve as we explore other possibilities for new ways tocommunicate and interact and our new xperia z and xperia x compact smartphonedelivers the latest camera innovations
made possible by triple amazing imagesensing technology and we are offering you and increasingly personalized andintelligent experiences that makes your life better thank you very much forlistening to me and now please let me invite back as here i for a few moreclosing remarks thank you very much so thank you we saw it's really excitingto see how smart technologies and increasing product intelligence is goingto transform how we interact not only with our devices but with the worldaround us now it's oniy our eyes are set on the future we achieved greaterfinancial stability that ensures our plan for growth is on firm ground ourfuture will be defined by ever more ways
to inspire curiosity to enrich yourdaily entertainment experiences to simplify your life and to connect you tothe things you care the most ultimately of course our success will be determinednot by how well we deliver kando but by how much you feel handle thatintangible and satisfying sense of deep emotional involvement with our productsbut when you feel kando sony becomes a part of your life across diversecategories of innovation and creativity we see exciting cutting-edge conceptsthat are on the horizon and within the context of the last one inch we willseek to make bold choices so as to continue to be an essential presence inyour lives most importantly we will not
just within sony for solutions willactively pursue collaborations and partnerships with other innovatorstechnologists and content creators and the result will be a portfolio productsservices and content that brings you the very best of what's possible today whileseeking to wow you in the future at sony we understand that you have many manychoices for consumer electronics and we want to be your preferred choice and sowe are committed to exceeding your expectations for new kinds ofconnections content experiences is our mission to inspire and fulfill yourcuriosity and further make part make sonia part of your lives
thank you all for being here todayplease join us in our booth to experience for yourselves theextraordinary products and services that were bringing right through those doors thank you much and have a great show when you comin technicians motheruniversal do double dozen psychonauts great item weighed a ton of their mothershower at your stay night say something sexy not to follow theirrules you can actually cut the broken line at and we're gonna want to coachchannelside in 60 seconds to show no scientific what about legendary alsostarted at some of the country to take
on you know it the one more time changedmy type in what you got serious hardly walk wanted to check every angels to youknow that american school model on arizona tomorrow today indicated the onethat you can do you know haha she could walk my personal email on our table timewe started on solo recording you still games 11 sold quite a david also want totax it is our body had already hiding so that one can say company periodicallyhere remember the night i didn't see all the only did not get your toes done ortoo much height psycho 100 nautical minus store nine-year-old the condo soonbe there to we're doing to combat is noise cancelling on
ambient sound what bravia hopes to deliver is a newexperience that makes the viewer feel like they're there in the moment mydesires for tv to become the window to something truly moving the latest braviamodel is compatible with 4k hdr it we creates the light visible in the realworld and delivers it right in front of the viewers eyes sony's unique technologies maximize thepotential of 4k hdr extended dynamic range pro brings out deep shadows andbrighter lights triluminos display shows a wider color spectrum 4k x-reality prois integrated into our 4k processor x1
together these three features delivermore vibrant colors and high-definition visuals of the sony group we have adivision that specializes in developing devices for professionals working inmoving image production we also have sony pictures which is dedicated toprofessional film production through mutual collaboration in ourproduct development we continuously looking for ways to accurately show thefilmmakers intentions by making the frame as slim as possibleand minimizing the thickness of the tv we focus on developing a product thatblends seamlessly into its environment this helps to achieve an immersivevisual experience so the view of fields
they are stepping into the actual seethe slim backlight drive technology enables us to have a super slim design for a beautiful high-quality picturevarious parts of the screen need to light up individually previously to develop individuallycontrollable backlight system tv displays needed to be thicker however we thoroughly reviewed thestructure of the tv and its optical part to achieve an individually controllablebacklight system inside an exceptional slim design we strive to createbreathtaking experiences where people
feel as though they are inside thepicture even if the images are a recreation people can still have areal-life experience if they feel completely immersed in the image when itcomes to developing our tv products our ultimate aim is for people to feel likethey're entering the world beyond the visuals at the sony group we have adivision that specializes in developing sony pictures which is dedicated toprofessional film production through mutual collaboration in our productdevelopment we continuously looking for ways to accurately show the filmmakersintentions we focused on developing a product thatblends seamlessly into its environment
they are stepping into the actual seethe same backlight drive technology feel as though they are inside thepicture even if the images are a recreationpeople can still have a real-life experience if they feel completelyimmersed in the image when it comes to developing our tv products our ultimateaim is for people to feel like they're entering the world beyond the window hmm